“Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.”
“In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered “outbound marketing“. Source: Wikipedia.
The basic principle behind Inbound Marketing is that instead of aggressively chasing any visitor out there, pushing your products and services, making them angry- and then finding out that they aren’t even your potential target, you now use “honey” and “value” to draw people to you. Instead of a pure numbers game. i.e. 100 calls will bring 10 meetings and 3 sales, going through hundreds of angry NO answers, you now provide non-intrusive value, information your potential customers want and need. Now, your real potential customers will come to you, and many more will say YES. Because they want to. This also helps provide you with a much better ROI.
Inbound Marketing is especially important with today’s technology and today’s younger customer. The current technology, especially search engines and social media change the marketing to a much more focused one. You can now pinpoint your efforts to your targets, whether this is by age, gender, profession, location and even time of day.
All this requires knowledge – of the methods and the tools of the trade. At Red Dot Marketing (RDM) we are experts on the whole Buyer’s Journey that takes your potential customers from being an unknown visitor, converting to a lead, then nurturing them until they become your Happy Customers.
For a Free Consultation on how we do this, Call us Now.